| Week | Session | Date | Topic | Class Type |
|---|---|---|---|---|
| 1 | 1 | 13-Jan | Course Overview & Introduction | Lecture |
| 2 | 15-Jan | Perspectives on Entrepreneurship & Open Discussion | N/A | |
| 2 | 3 | 20-Jan | Founding Dilemmas- Part I | Lecture |
| 4 | 22-Jan | Founding Dilemmas- Part II | Lecture/Handout | |
| 3 | 5 | 27-Jan | Founding Dilemmas- Part III | Lecture |
| 6 | 29-Jan | Project Milestone 1 (Teams & Ideas): Students' Presentations | Rubric | |
| 4 | 7 | 3-Feb | Market Segmentation | Lecture |
| 8 | 5-Feb | Market Research and Beachhead Markets | Lecture | |
| 5 | 9 | 10-Feb | Beachhead Markets and Revenue Projections | Lecture |
| 12 | 12-Feb | Business Models & Pricing- Part I | Lecture | |
| 6 | 10 | 17-Feb | Project Milestone 2 (Results of Market Research): Students' Presentations | Rubric |
| 11 | 19-Feb | Quiz I | N/A | |
| 7 | 12 | 24-Feb | Business Models & Pricing- Part II | Lecture |
| 13 | 26-Feb | More on Business Models | N/A | |
| 1 to 5-March | Spring Break | No Classes | ||
| 8 | 14 | 09-Mar | MIDTERM | N/A |
| 15 | 11-Mar | Cancelled | N/A | |
| 9 | 16 | 16-Mar | More on Pricing | N/A |
| 17 | 18-Mar | Unit Economics: LTV- Part I | Lecture | |
| 10 | 18 | 23-Mar | Unit Economics: LTV- Part II | Lecture |
| 19 | 25-Mar | Unit Economics: COCA- Part III Project Milestone 3 (Business Model & Pricing) | Lecture M3 Rubric | |
| 11 | 20 | 30-Mar | Financial Intelligence- Part I | Lecture |
| 21 | 1-Apr | Financial Intelligence- Part II | Lecture | |
| 12 | 22 | 6-Apr | Financial Intelligence- Part III | Lecture |
| 23 | 8-Apr | Financial Intelligence- Part IV | Lecture M4 Rubric | |
| 24 | 13-Apr | Quiz II | N/A | |
| 14 | 25 | 15-Apr | Product Development: The Lean Approach | Lecture |
| 26 | 20-Apr | Project Milestone 5 (Prototypes): Students' Presentations | N/A | |
| 27 | 22-Apr | Project Milestone 5 (Prototypes): Students' Presentations | N/A | |
| 15 | 28 | TBA | FINAL EXAM | N/A |