Beibei Li

Assistant Professor

Office Address:
Hamburg Hall 3026
5000 Forbes Ave
Carnegie Mellon University
Pittsburgh, PA 15213
Phone: +1-412-268-5002
E-mail: beibeili@andrew.cmu.edu
Homepage: http://www.andrew.cmu.edu/user/beibeili

I joined the Heinz College at Carnegie Mellon University in Fall 2012 as an Assistant Professor of Information Systems and Management. My research interests lie at the intersection between social and technical aspects of information technology. I am especially interested in topics related to social media and search engines, multi-channel advertising, and the role of business intelligence in digital marketing. I received my PhD in Information Systems from Leonard N. Stern School of Business at New York University in 2012. My recent research has been published in Marketing Science and several top IS, Economics, Marketing and CS conferences. I am a recipient of the Best Paper Award at the 20th International World Wide Web Conference (WWW 2011), Best Theme Paper Award at the International Conference on Information Systems (ICIS 2012) and a WCAI Research Award from Wharton Customer Analytics Initiative. I am also the recipient of the ACM SIGMIS Doctoral Dissertation Award in 2012. For more information, here is my CV.

Academic Honors, Grants & Awards:
  • WCAI-Wharton Customer Analytics Initiative Research Opportunity Grant Award. 2012-2013.
  • ACM SIGMIS Doctoral Dissertation Award. 2012.
  • Best Theme Paper Award. ICIS 2012.
  • Best Paper Award. International World Wide Web Conference (WWW) 2011.
  • Selected to the ICIS Doctoral Consortium. 2011.
  • Selected to the Columbia-Duke-UCLA Workshop on Quantitative Marketing and Structural Econometrics (QuantCamp). 2010.
  • ICDE PhD Workshop Fellowship Award ($1000 by NSF grant IIS-0956600), 2010.

    • Patents:
  • Apparatus, system, method and computer-readable medium for performing a product search using user-generated and crowd-sourced content. Li, B., A. Ghose, P.Ipeirotis, International Publication Number WO 2012/064661 issued May 2012.

    • Selected Working Papers:
  • Surviving Social Media Overload: Predicting Consumer Footprints on Product Search Engines. (with Anindya Ghose and Panagiotis G. Ipeirotis)
  • Using Randomized Experiments to Design Social Network-based Ranking.

    • Journal Publications:
  • Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowd-Sourced Content. Marketing Science. 2012. (with Anindya Ghose and Panagiotis G. Ipeirotis)
  • Examining the Impact of Ranking on Consumer Behavior and Search Engine Revenue. Management Science. Accepted.(with Anindya Ghose and Panagiotis G. Ipeirotis)

    • Conference Publications:
  • Search Less, Find More? Examining Limited Consumer Search with Social Media and Product Search Engines. International Conference on Information Systems (ICIS), Orlando 2012. (with Anindya Ghose and Panagiotis G. Ipeirotis) Best Theme Paper Award
  • Towards a Theory Model for Product Search. In Proceedings of the 20th International World Wide Web Conference (WWW 2011), Hyderabad, India, March 2011. (with Anindya Ghose and Panagiotis G. Ipeirotis) Best Paper Award
  • Designing Ranking Systems for Hotels on Travel Search Engines to Enhance User Experience. In Proceedings of the International Conference on Information Systems (ICIS 2010), St. Louis, December. (with Anindya Ghose and Panagiotis G. Ipeirotis)

    • Papers and Talks in Workshops and Conference Programs:
  • Surviving Social Media Overload: Predicting Consumer Footprints on Product Search Engines. (with Anindya Ghose and Panagiotis G. Ipeirotis) WISE 2012, INFORMS 2012.
  • Examining the Impact of Search Engine Ranking and Personalization on Consumer Beavior: Combining Bayesian Modeling with Randomized Field Experiments. (with Anindya Ghose and Panagiotis G. Ipeirotis) WISE 2011
  • Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowd-Sourced Content. (with Anindya Ghose and Panagiotis G. Ipeirotis) Bass UTD Forms Conference 2012, bi-annual Conference on the Economics of Intellectual Property, Software and the Internet 2011, INFORMS Marketing Science Conference 2010, SCECR 2010
  • The Economic Impact of User-Generated Content on the Internet: Combining Text Mining with Demand Estimation in the Hotel Industry. (with Anindya Ghose and Panagiotis G. Ipeirotis) WISE 2009, WIST 2009.
  • Stay Elsewhere? Improving Local Search for Hotels Using Econometric Modeling and Image Classification. (with Anindya Ghose and Panagiotis G. Ipeirotis) WebDB 2008, Winter Conference on Business Intelligence 2008.

    • Other Invited Talks, Posters & Demonstrations:
  • Surviving Social Media Overload: Predicting Consumer Footprints on Product Search Engines. Carlson School of Management, University of Minnesota. Nov 2012.
  • Analyzing Consumer Behavior on Product Search Engines. Nov 2011. CMU Job Talk.
  • Towards a Theory Model for Product Search. Baidu, Inc. June 2011, Beijing, China.
  • A Demo Search Engine for Products. Hyderabad, India, WWW 2011.
  • A Demo for Product Search. Technology Expo, NYU. Nov 2010, New York City.
  • Designing Ranking Systems for Hotels on Travel Search Engines. New York Computer Science and Economics Day. The New York Academy of Sciences, World Trade Center, New York City, 2010.
  • Extracting Economic Value from Online User-Generated Content: Combining Text Mining with Demand Estimation in the Hotel Industry. New York Computer Science and Economics Day. The New York Academy of Sciences, World Trade Center, New York City, 2009.
  • Improving Local Search for Hotels Using Econometric Modeling and Image Classification. Microsoft Virtual Earth Award Summit, May, 2008, Redmond, WA.

    • "Your time is limited, so don't waste it living someone else's life." - Steve Jobs

    Last Modified on Monday, May 13, 2013.