Week

Session

Date

Topic

Teaching Method

Projects

Problem Sets

1

1

7 Jan

Course Overview & Introduction

Lecture

 

 

 

2

9 Jan

Market Segmentation

Lecture

 

 

2

3

14 Jan

Market Research and Beachhead Markets

Lecture

Start P1

 

 

4

16 Jan

Beachhead Markets and Revenue Projections

Lecture

 

Start PS1

3

5

21 Jan

Revenue Projections- Part II (Discussions & Examples)

Lecture

 

 

 

6

23 Jan

Business Models- Part I

Lecture

End of P1 Checkpt. 1

 

4

7

28 Jan

Business Models- Part II (Discussions & Examples)

Lecture

 

End PS1

 

8

30 Jan

Business Models- Part III & Pricing Frameworks

Lecture

 

Start PS2

5

9

4 Feb

Business Unit Economics: Present Values- Part I

Lecture

 

 

 

10

6 Feb

Unit Economics: LTV- Part II

N/A

 

 

6

11

11 Feb

Unit Economics: More on LTV- Part III

Lecture

 

End PS2

 

-

13 Feb

Sports Day

No Class

 

 

7

13

18 Feb

Quiz I

Lecture

 

Start PS3

 

14

20 Feb

Unit Economics: COCA- Part IV

Lecture

 

 

8

15

25 Feb

Product Development: The Lean Approach- Part I

Lecture

End of P1 Checkpt. 2

 

 

16

27 Feb

Students Presenting their Ideas & Market Research Findings for Startups

Lecture

 

End PS3

Spring Break

March 4 - 9

9

17

11 Mar

Product Development: More on The Lean Approach- Part II

Lecture

 

Start PS4

 

18

13 Mar

Midterm

Exam

 

 

10

19

18 Mar

Product Development: The Lean Approach- Part III

Lecture

 

 

 

20

20 Mar

Financial Accounting- Part I

Lecture

 

End PS4

11

21

25 Mar

Financial Accounting- Part II

Lecture

 

Start PS5

 

22

27 Mar

Communications

Lecture

End of P1 Checkpt. 3

 

12

23

1 Apr

Financial Accounting- Part III

Lecture

 

 

 

24

3 Apr

Quiz II Review

Lecture

 

End PS5

13

25

8 Apr

Quiz II

N/A

 

 

 

26

10 Apr

Financial Accounting- Part IV

Lecture

 

Start PS6

14

27

15 Apr

Student Presentations

Lecture

End of P1 Checkpt. 4

 

 

28

17 Apr

Final Exam Review

Lecture

 

End PS6

 

29

TBA

Final

Exam 2