Fifth Invitational Choice Symposium
Sponsored by University of California, Berkeley
2-6 June 2001
Asim Ansari (Columbia), David Bell (Wharton), Randy Bucklin (UCLA), Eloise Coupey (Virginia Tech), Sunil Gupta (Columbia), James Lattin (Stanford), John Little (MIT), Carl Mela (Duke), Alan Montgomery (Carnegie Mellon), Joel Steckel (NYU)
The detailed nature of the information tracked and stored about Internet use clearly presents an enormous research opportunity to advance the understanding and prediction of consumer behavior. Because Internet usage is tracked at the disaggregate level (indeed at the level of each and every click), the research opportunities for choice modelers would seem to be especially attractive. Despite almost five years of visibility of these opportunities, the field of applied choice modeling has yet develop a significant body of research in this domain. Thus, the topic is especially well suited to the catalyzing effect that the intensive research discussions of the Choice Symposium are intended to produce.
The goal of the participants in this track was to produce a research agenda designed to significantly advance our understanding and ability to predict Internet-related buyer behavior via the use of choice models on the Internet. The formulation of this agenda was be based upon a review and synthesis of existing and ongoing work, an examination of the special opportunities and challenges in the area, and deliberations regarding the scope of choice outcomes to be studied and predictor variables to be investigated. The track discussions emphasized research issues connected with the use of secondary data (e.g., clickstream data) as opposed to experimental or survey data.
"Choice and the Internet: From Clickstream to Research Stream", by Randolph E. Bucklin, James M. Lattin, Asim Ansari, David Bell, Eloise Coupey, Sunil Gupta, John D.C. Little, Carl Mela, Alan Montgomery, and Joel Steckel, PDF
Saturday, June 2
Sunday, June 3
Monday, June 4
Tuesday, June 5