Zijun (June) Shi

Research

Research Interest

Substantive: Technology-driven Marketing, Fashion Market, Public Policy, Social Media. ​

Methodological: Empirical Industrial Organization, Applied Game Theory, Machine Learning. 

• “Does Fast Fashion Increase the Demand for Premium Brands? A Structural Analysis.”  2018. (with Param Vir Singh, Dokyun Lee, Kannan Srinivasan) Preparing for submission.

• Zijun (June) Shi, Xiao Liu, Kannan Srinivasan, 2018, “Hype News May Drive Real News: the Oz Effect in Healthcare.” under review.

• Zijun (June) Shi, Kaifu Zhang, Kannan Srinivasan, 2018, “Optimal Information Disclosure: Design of Online Reputation System.” Preparing for submission.

Education

Carnegie Mellon University, Pittsburgh (2014–present)

                Ph.D. in Industrial Administration (Marketing)

                M.S. in Machine Learning​

University of British Columbia, Vancouver (2012–2014)

                M.S. in Business Administration (Transportation Economics)

Shanghai Jiao Tong University, Shanghai (2008–2012)

                B.S. in Electric Power Engineering and Automation

Working Papers

Teaching Experience

Instructor

• Introduction to Marketing (Spring 2019), Tepper School of Business, CMU.

• Pricing Strategy (Fall 2017), Tepper School of Business, CMU. Evaluation: 4.33/5.

Teaching Assistance

• Bayesian Statistics (Spring, 2018), Tepper School of Business, by Alan Montgomery

• Marketing Management (Fall 2015, 2016, 2017), Tepper School of Business, by Kannan Srinivasan.

• Marketing I (Spring 2016), Tepper School of Business, by Hui Li

• Marketing Mangement (Spring 2016), Tepper School of Business, by Tim Derdenger.

Awards, Grants and Honors

• INFORMS Marketing Science Doctoral Consortium Fellow, 2018

• The Dipankar and Sharmila Chakravarti Doctoral Fellowship Award, 2017

• Presidential Graduate Fellowship, 2017

• AMA-Sheth Foundation Doctoral Consortium Fellow, 2017

• INFORMS Marketing Science Doctoral Consortium Fellow, 2017

• Deans Research Fund, 2016

• William Larimer Mellon Fellowship, Carnegie Mellon University, 2014-2018

Professional Experience

Alibaba Group, Hangzhou, China

• Research Intern, Dec. 2018 - Jan. 2019

• Research Intern, June 2015 - Aug. 2015​

Publication

• ​Zijun (June) Shi, Kaifu Zhang, Kannan Srinivasan, 2018, “Freemium as an Optimal Strategy for Market Dominant Firms.” forthcoming at Marketing Science.​​​

• Achim Ingo Czerny, Zijun (June) Shi, Anming Zhang, 2016, “Can Market Power Be Controlled by Regulation of Core Prices Alone?: An Empirical Analysis of Airport Demand and Car Rental Price,” 2016, Transportation Research Part A.