Personas
After brainstorming all the important aspects about our users, we came up with two personas - one for mom and one for the child.
Kristen
“The Working Mom”
Demographics
- Age: 33
- Occupation: Professor
- Location: Suburbs of Pittsburgh, PA
- Marital status: Married
- Children: One
- Income: $65,000
- Education: Finished Masters
- Hobbies: Singing, hiking, scrapbooking, running
Devices Usage
- MacBook Pro
- iPhone
Desires
- Independence of child while building a close relationship
- See progress in school
- Likes sharing progress of child with friends/coworkers
- Occasionally needs a break, “me time”
- Wants to develop professionally
Life Goal
- Be best mom possible
- Balance work and personal life.
Experience Goal
- Gain insight on child’s life
End Goal
- Be more involved in child’s life while away from child
- Lasting memories from her child’s day-to-day life
Emily
“Ball of Energy”
Demographics
- Age: 4 ½
- Occupation: pre-school student
- Location: Suburbs of Pittsburgh, PA
- Interests: Art, Dora the Explorer, Disney, biking around the neighborhood
- Activities: Plays Soccer (her dad is the coach), Girl Scouts
- Personality: easily excited, short attention span, wants to explore, wants to learn,
does many things, always busy - Has a pet dog
Devices Usage
- Pens, pencils, and similar input devices
- Leapster (with stylus tool)
- Playhouse Disney
- Walkie Talkies
- Fisher Price digital cameras
- Duplos
- Sends email and voicemail
Life Goal
- Try everything; learn everything
- Be loved; make parents proud
Experience Goal
- Wants to feel connected to her parent
- Show off accomplishment – receive recognition for work
- Feeling of maturity and independence (using technology)
- Wanting to explore
- Feel comfortable and secure in newfound independence
End Goal
- Show daily work to parent
- Want attention