A BOTTLE OF STOUT IN EVERY PUB IN BUNCRANA (1978)
Booklet documenting an 11 day artwork, featuring correspondence with the Guinness company
It was my intention, in the course of a day, to drink a bottle of Guinness in each of Buncrana's 22 pubs and to produce a color poster with a photograph of myself at the start of the day, a photograph of each pub and a photograph of myself at the end of the day. The work was to be a comment on the Irish drinking tradition. I wrote to Guinness to request their sponsorship for the intended poster. They refused and the ensuing correspondence changed the outcome of the work into a booklet, which makes wry comment on the ethics of marketing, advertising and sponsorship.
