So, one day, an emissary from HD-DVD-land came up and yelled at some Blu-Ray-ites. His king, Xerxes I, wanted to rule all high definition movies. He was kinda bored, since he was too busy conquering the world, and he wanted to watch Transformers to pass the time. The Blu-Ray King, King Leonidas, held him at swordpoint over an inconveiently placed hole. The emissary said "This is madness!" Leonidas responded win an unnecessairly dramaic fashion: "THIS IS BLU-RAY!" And then Leonidas kicked the emissary into the aforementioned inconveiently placed hole. And thus, Blu-Ray was born.