There is no specific textbook for the course, but below are 18 books that you can read through and glean more insights into the entrepreneurship process:
- “How I Built This” by Guy Raz
- “Good to Great: Why Some Companies Make the Leap and Others Don't” by Jim Collins
- “Disciplined Entrepreneurship” by Bill Aulet
- “The Lean Startup” by Eric Ries
- “Zero To One” by Peter Thiel
- “The Founder’s Dilemmas” by Noam Wasserman
- “The 1-Page Marketing Plan” by Allan Dib
- “Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday
- “Contagious: Why Things Catch On" by Jonah Berger
- “Crossing the Chasm” by Geoffrey A. Moore
- “How Google Works” by Eric Schmidt and Jonathan Rosenberg
- “Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead” by Laszlo Bock
- “Business Model Generation” by Alexander Osterwalder and Yves Pigneur
- “Venture Deals” by Brad Feld and Jason Mendelson
- “Built to Last: Successful Habits of Visionary Companies” by Jim Collins and Jerry I. Porras
- "The Innovator's Dilemma" by Clayton Christensen
- “The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change” by Stephen R. Covey
- "The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations" by James M. Kouzes and Barry Z. Posner