Jing Gong    龚静

Ph.D. Candidate in Information Systems 

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Heinz College
Carnegie Mellon University


Education
Heinz College, Carnegie Mellon University
Ph.D. in Information Systems and Management
Pittsburgh, PA
2010 - current
School of Economics and Management, Tsinghua University
B.S. in Information Systems and Management
Excellent Graduate Award
Beijing, China
2006 - 2010
Address:
Hamburg Hall 3005
4800 Forbes Avenue
Pittsburgh, PA 15213

Office:
(412) 268-7843

Email:
jingg@andrew.cmu.edu

Research Interests

  • Topics: Economics of Information Systems, E-Commerce, Digital Marketing, Online Two-Sided Markets, Business Analytics

  • Methodologies: Econometrics, Bayesian Statistics, Structural Modeling, Text Analytics

Working Papers



  • Examining the Impact of Contextual Ambiguity on Search Advertising Keyword Performance: A Topic Model Approach (with Vibhanshu Abhishek and Beibei Li), Job Market Paper, under review.
    • CIST 2014 Best Student Paper Award, CSWIM Best Paper Award Runner-up

  • Substitution or Promotion? The Impact of Price Discounts on Cross-Channel Sales of Digital Movies (with Michael D. Smith and Rahul Telang), Journal of Retailing, 2015, 91(2), 343-357.

Work-in-Progress

  • Impact of Internet Sales Tax on Online Consumer Behavior (with Vibhanshu Abhishek, Michael D. Smith and Alejandro Zentner)

  • The Impact of IT-Enabled Globalization: A Structural Two-Sided Matching Model of Online Labor Market

Conference and Workshop Presentations

  • Perils of Uncertainty? The Impact of Contextual Ambiguity on Search Advertising Keyword Performance, with Vibhanshu Abhishek and Beibei Li, International Conference on Information Systems (ICIS), Auckland, New Zealand, December 2014.

  • Perils of Uncertainty? The Impact of Contextual Ambiguity on Search Advertising Keyword Performance, with Vibhanshu Abhishek and Beibei Li, Conference of Information Systems and Technology (CIST), San Francisco, California, November 2014 (Best Student Paper Award).

  • Perils of Uncertainty? The Impact of Contextual Ambiguity on Search Advertising Keyword Performance, with Vibhanshu Abhishek and Beibei Li, China Summer Workshop on Information Management (CSWIM), Chengdu, China, June 2014 (Best Paper Award Runner-up).

  • Examining the Impact of Contextual Ambiguity on Search Advertising Keyword Performance: A Topic Model Approach, with Vibhanshu Abhishek and Beibei Li, Marketing Science Conference, Atlanta, Georgia, June 2014.

  • Examining the Impact of Contextual Ambiguity on Search Advertising Keyword Performance: A Topic Model Approach, with Vibhanshu Abhishek and Beibei Li, 2013, Winter Conference on Business Intelligence (WCBI), Salt Lake City, Utah, February 2014.

  • Pricing and Promotions in Digital Channels: Measuring Sales Response to Price Discounts and Promotional Placements,” with Michael D. Smith and Rahul Telang, Workshop on Information Systems and Economics (WISE), Milan, Italy, December 2013.

Teaching Experience

Recitation Leader
  • Statistical Theory for Social and Policy Analysis (PhD Level) 
  • Exploring and Visualizing Data (Master Level) 
  • Statistics for IT Managers (Master Level) 
2011, 2012, 2013
2014
2014

Teaching Assistant
  • Advanced Business Analytics (Master Level)
  • Digital Marketing Analytics (Master Level)
  • Digital Transformation (Master Level)
  • Interactive Marketing (Master /Undergraduate Level)
  • Introduction to Database Management (Master Level)
  • Introduction to Econometric Theory (PhD Level)
2013, 2014
2014
2013, 2014
2013
2012
2012

Guest Lecturer
  • Introduction to Database Management (Master Level)
  • Marketing I (Undergraduate Level)
2012
2014

Awards and Funding

Best Student Paper Award, Conference of Information Systems and Technology (CIST) 2014
CMU Graduate Student Assoiation / Provost Conference Funding 2014
Best Paper Award Runner-up, China Summer Workshop on Information Management (CSWIM) 2014
Excellent Graduate Award, Tsinghua University 2010
COSL Scholarship for Excellent Student Tsinghua University 2009
Fellowship for Exchange Students, University of Richmond 2008
Excellent Student Leader of Tsinghua University 2008
First Prize in Summer Social Practice, Tsinghua University 2008
Zhenggeru Scholarship for Excellent Student, Tsinghua University 2007, 2008
Outstanding Freshman Scholarship 2006
Excellent Student Award of Hunan Province, China 2006

References


Michael D. Smith (Co-Chair)
Professor of Information Technology and Marketing
Co-director, Initiative for Digital Entertainment Analytics (IDEA)
Heinz College and Tepper School of Business
Carnegie Mellon University
Pittsburgh, PA 15213
Phone: (412) 268-5978
Email: mds@cmu.edu
Vibhanshu Abhishek (Co-Chair)
Assistant Professor of Information Systems
Heinz College
Carnegie Mellon University
Pittsburgh, PA 15213
Phone: (412) 268-6064
Email: vibs@andrew.cmu.edu
Beibei Li
Assistant Professor of Information Systems and Management
Heinz College
Carnegie Mellon University
Pittsburgh, PA 15213
Phone: (412) 268-5002
Email: beibeili@andrew.cmu.edu
Rahul Telang
Professor of Information Systems and Management
Co-director, Initiative for Digital Entertainment Analytics (IDEA)
Director, PhD Program
Heinz College and Tepper School of business (Courtesy)
Carnegie Mellon University
Pittsburgh, PA 15213
Phone: (412) 268-1155
Email: rtelang@andrew.cmu.edu