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	PORTFOLIO Driving Ford to Success Case Study At Ford Motor Company, there was a schism between the finance and manufacturing workforce. By analyzing Robert McNamara’s and J. Edward Lundy’s management methods, one can comprehend the finance people’s coming to power and how they maintained it. De Beers Marketing Plan As the De Beers Consulting Group, we are the sole consultants for the De Beers diamond product lines. After analyzing all the results of our primary and secondary research, we propose a new strategy to exploit potential opportunities, increase the brand image, and raise brand awareness and combat conflict and synthetic diamonds. Throughout this Marketing Plan, we will state our findings from our research and explain in detail our proposed strategy for the De Beers Company. Keeping the Penguins in Pittsburgh powerpoint presentation The Fall of AHERF During the late 1990s, the United States economy experienced a number of corporate scandals and bankruptcies. Before there was Enron, Arthur Andersen, WorldCom, Tyco, and Global Crossing, there was Allegheny. Formerly known as Allegheny Health, Education, and Research Foundation (AHERF), Allegheny filed for bankruptcy in U.S. Bankruptcy Court in Pittsburgh in July 1998.
Last updated September 27, 2007

PORTFOLIO

Driving Ford to Success Case Study
At Ford Motor Company, there was a schism between the finance and manufacturing workforce. By analyzing Robert McNamara’s and J. Edward Lundy’s management methods, one can comprehend the finance people’s coming to power and how they maintained it.

De Beers Marketing Plan
As the De Beers Consulting Group, we are the sole consultants for the De Beers diamond product lines. After analyzing all the results of our primary and secondary research, we propose a new strategy to exploit potential opportunities, increase the brand image, and raise brand awareness and combat conflict and synthetic diamonds. Throughout this Marketing Plan, we will state our findings from our research and explain in detail our proposed strategy for the De Beers Company.

Keeping the Penguins in Pittsburgh
powerpoint presentation

The Fall of AHERF
During the late 1990s, the United States economy experienced a number of corporate scandals and bankruptcies. Before there was Enron, Arthur Andersen, WorldCom, Tyco, and Global Crossing, there was Allegheny. Formerly known as Allegheny Health, Education, and Research Foundation (AHERF), Allegheny filed for bankruptcy in U.S. Bankruptcy Court in Pittsburgh in July 1998.

Last updated September 27, 2007