In the Media
News coverage, commentary and research features on college sports and NIL, golf, sports business and marketing, and technology and AI.
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"Using technology to reach customers and personalize those messages for them is going to be a key player in the growth of sponsorship across the leagues."
"NIL makes college football a more exciting and less predictable sport, which is a win for everyone involved."
"The hearing painted these firms in a very negative light, and it highlighted the bipartisan recognition that these four firms wield excessive market power."
All coverage
2026
- What's gone wrong at Nike? How the world's sportswear giant lost its mojo
- FIFA 2026: Where Sports, Technology and Global Marketing Collide Expert spotlight
- Dating choices or draft picks — the cognitive science behind either is similar, CMU professors say
- Hosting the NFL draft is less about weekend beer sales and more about long-term brand value By Tim Derdenger
- How hosting the NFL Draft has long boosted a city's market value By Tim Derdenger
- Inside the High-Stakes Decisions of the NFL Draft
- Does spending more on NIL lead to more wins for college sports programs? Radio / podcast
- Despite flight to fame, celeb talent isn't as sure a bet as CMOs think
- Sports-Betting Scandals Are Ubiquitous. Whether Fans Will Care Is an Open Question.
2025
- Layoffs Expected as Marketers Face Pressure Over AI Savings, Survey Finds
- College Sports and the Evolution of Name, Image and Likeness
- Changing the Game With NIL Podcast
- Changing The Game With NIL Video
- 2025 Best Undergraduate Business Professors: Tim Derdenger Profile
- OpenAI won't buy Intel's chips — even after Trump took a government stake
- The NIL paradox: College football games are closer than ever, but at what cost? By Tim Derdenger
- How NIL boosts college football's competitive balance Research news
- NIL Levels the Playing Field in College Football, Study Finds Research news
- Why this CMU professor says NIL has created more parity in college football
- How NIL Boosts College Football's Competitive Balance Research news
- Should Government Incentivize EV Adoption Through Consumer Tax Credits or Infrastructure? Research news
- Here's how much money Paige Bueckers and the other WNBA 2025 draft picks will earn
- Sports Sponsorship Is Reaching Record Highs, Led By Shohei Ohtani And MLB
2024
- Massive 'College Football 25' sales shows players were grossly underpaid
- EA's College Football 25 brings in about $200 million in preorders. The players it's based on get $600 each.
- Tepper School Study Finds Limited Explanations in AI Might Benefit Consumers Research news
- The World's Highest-Paid Golfers 2024
- NCAA athlete-pay settlement could mean 6-figure paychecks for top college players
- Dick's House of Sport opens at Ross Park Mall
- Myth or reality: Will Caitlin Clark take a pay cut going to the WNBA?
- Why Caitlin Clark could make more money staying in college than going to the WNBA
- Is EA's college-football videogame 'taking advantage' of players with $600 payment?
- Tiger Woods and Nike end 27-year partnership
2023
- Yeezy was only part of Adidas' problems. The retailer has been falling further behind Nike for years.
- PGA Tour merger with LIV Golf triggers confusion about sponsorships, antitrust
- Merch Madness: The Riches Flowing To NCAA Athletes Are Too Much For Alumni Groups To Handle
- Meet The Billionaire Owner Of The Philadelphia Eagles
- The Only Thing Better Than An Elite Quarterback Is An Inexpensive Elite Quarterback
- CW Network will air matches from Saudi-owned golf league LIV
2022
- The Key Role of Economic Analysis in PGA Tour Antitrust Suit By Tim Derdenger and Alison Palo
- Saudi Arabia-backed LIV Golf Tees Off Its U.S. Sponsorship Drive—and Ticks Off PGA
- Looming Legal Battles Between PGA and LIV Golf Present Opportunity for Unique Economic Analysis Interview
- In choosing colleges, top young athletes say: "Show me the NIL"
- The Spring Of Scottie: Scheffler Tees Up Endorsement Bonanza After Dominant Masters Win
- UConn Star Paige Bueckers Announces Deal With Cash App, Her Third Major NIL Partnership
- Bay Area college athletes, promised Silicon Valley deals, are selling their brands for quilts and coffee
- Messi And Neymar Love This Quirky Soccer Offshoot. Now, With ESPN Hooked, Teqball Is Going For Gold.
2021
- Inside the New Basketball League Paying High Schoolers Six-Figure Salaries
- To Build the Metaverse, Meta First Wants to Build Stores
- Fluid travel landscape complicates fall and winter vacation planning
- It's the "wild, Wild West" for companies hoping to monetize college athletes
- Endorsement deals come thick and fast for college athletes, as NCAA floodgates open
- Now That Giannis Antetokounmpo Has An NBA Title, Here's How Much Money He Could Make
- It doesn't matter if Congress breaks up Facebook — the company already has all of your data
- College Athletes Are Ready To Reap The Rewards Of A Billion-Dollar NIL Market. Opendorse Is Here To Help.
- The Trevor Lawrence Effect on Jacksonville, the Jacksonville Effect on Trevor Lawrence
- People Are Finding New Pandemic Diversions—Both Outdoors and In
2020
- Uber's self-driving technology possibly changing hands
- Tepper Insight: Professor Tim Derdenger on Big Tech Anti-Trust Testimony Commentary
- Ex-Redskins become Washington Football Team for 2020 season
- Post-Redskins, Washington Has Long Road Toward New Name
- As Training Camps Near, N.F.L. and Players Debate Protocols
- The Technology 202: Apple in the antitrust spotlight as coronavirus pandemic boosts mobile payments
- Even as Gyms Reopen, the Pandemic Will Still Impact How and Why Consumers Exercise
2019
- How to Choose a Marketing MBA Program
- NCAA athletes getting paid: Thousands could be in their futures
- NBA-China rift could hit players where it hurts: Their wallets
- New Methodology for Estimating Dynamic Discrete Choice Models Research news
- WeWork CEO stepping aside amid questions about company
- Consolidation is coming for the self-driving vehicle industry. Will only three firms reach the finish line?
- Golf Looks to a Tiger Boom 2.0
2018
2017
- Should you enrol on a technology MBA course?
- Pokemon Go, the app that turned a video game into a movement, has its first birthday
2016
2015
2013
- Rory's a made man after joining Nike's star family
2011
2010
- Did Nike Really Gain From Tiger Woods' Scandal, as the Numbers Suggest? Research coverage
- Study: Nike Benefited from Sticking With Tiger Woods Research coverage
- Study: Nike's investment in Tiger profitable
- CMU Study Quantifies Impact of Tiger Woods on Nike and Golf Research news
- Celebrity Endorsement: The Economic Impact Research news
Policy briefings. In 2025, presented research on NIL in college football to professional staff of the U.S. House and Senate commerce committees and to legislative staff for Senator John Fetterman and Representative Summer Lee.
For interviews and media inquiries: derdenge@andrew.cmu.edu