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Research
Papers:
"The
Economic Value of Celebrity Endorsement:
Tiger Woods'
Impact on Sales of Nike Golf Balls,"
with Kevin Chung and
Kannan Srinivasan, Marketing Science,
Vol. 32, No. 2, March–April 2013, pp.
271–293
"Mixed Bundling in Two-Sided Markets in the
Presence of Installed Base Effects," with Yong Chao, 2012 Forthcoming at Management
Science
Mathematica Code
"The
Dynamic Effects of Bundling as a
Product Strategy," with Vineet Kumar
Minor
Revision Requested
"Technological Tying and the Intensity of
Competition:
Empirical Analysis of the Video Game
Industry" Revise
& Resubmit
"An
Empirical Analysis of Consumer Purchase Behavior of Base Products and
Add-ons" with Xiao Liu and Baohung Sun
Revise
& Resubmit
Research
Paper(s) in Progress:
" Linearizing Dynamic Discrete Choice
Models with Aggregate Data: An Application to Assessing the Economic
Value of Distribution Channels" with Vineet Kumar
“Impact of Shelf Design on
Product Competition” with
Francisco Cisternas and Alan Montgomery
“The Role Prices Play in Signaling
Product Innovation” with Vineet Kumar, Xiao Liu and Kannan Srinivasan
Working
Topics:
The
Role Channels Play in the
Diffusion of New Durables
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