Reasearch Interests:
Industrial Organization, Quantitative Marketing, Strategy
High-Technology and Sports Markets


"The Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls,"
with Kevin Chung and Kannan Srinivasan, Marketing Science,  
Vol. 32, No. 2, March–April 2013, pp. 271–293

"Mixed Bundling in Two-Sided Markets in the Presence of Installed Base Effects," with Yong Chao Management Science, Vol 59, No.8, August 2013, pp.1904-1926                       Mathematica Code

"The Dynamic Effects of Bundling as a Product Strategy," with Vineet Kumar 
Marketing Science, Vol. 32, No. 6, November–December 2013, pp. 827–859  (Lead Article)

"Technological Tying and the Intensity of Price Competition: Empirical Analysis of the Video Game Industry" Quantitative Marketing and Economics, Vol. 12, No. 2, June 2014, pp. 127-165 (Lead Article)

Research Paper(s) in Progress:
   Under Review:
"A CCP Estimator for Dynamic Discrete Choice Models with Aggregate Data" with Vineet Kumar  

"Signaling Product Quality Through Celebrity Endorsements: The Case of Tiger Woods and Titleist"

"An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons" with Xiao Liu and Baohung Sun  

Working Papers/Topics:
"The Impact of Celebrity Endorsements on Product Awareness for Innovative Goods" with Hui Li and Kannan Srinivasan

"Demand Dynamics in the Mobile Phone Handset Market" with Vineet Kumar