High-Technology and Sports Markets
Economic Value of Celebrity Endorsement:
Impact on Sales of Nike Golf Balls,"
with Kevin Chung and
Kannan Srinivasan, Marketing
32, No. 2, March–April
"Mixed Bundling in Two-Sided Markets
Presence of Installed Base
with Yong Chao Management Science, Vol
August 2013, pp.1904-1926
Dynamic Effects of Bundling as a
Product Strategy," with Vineet
Science, Vol. 32, No. 6,
November–December 2013, pp.
Tying and the
Empirical Analysis of the Video Game
Marketing and Economics, Vol. 12, No. 2, June 2014, pp.
Strategic Leverage of Unplanned Advertising: An Analysis in the Context
of Celebrity Endorsements
with Hui Li and Kannan Srinivasan (Forthcoming- Journal of Marketing Research)
"Emerging Trends in Product Bundling: Investigating Consumer Choice and
Firm Behavior" with Vithala R. Rao, Gary Russell, Hemant Bhargava, Alan Cooke, Hwang Kim, Nanda Kumar,
Irwin Levin, Yu Ma, Nitin Mehta, John Pracejus, and R. Venkatesh. (Forthcoming- Customer Needs and Solutions)
Paper(s) in Progress:
Empirical Analysis of Consumer Purchase Behavior of Base Products and
Add-ons" with Xiao Liu and
(Minor Revision-Marketing Science)
"The Impact of Celebrity Endorsements on Experts' Purchase Decisions: Tiger Woods' Endorsement Effect on Amateur Golfers" (R&R)
"Funding of Innovative
Products: Early Investor Preferences"
with Kannan Srinivasan (Working Paper)
"Influencing Product Competition through Shelf Design" with Francisco Cisternas and Alan Montgomery (Working Paper)
"A Conditional Choice
Probability Estimator for Dynamic Discrete Choice Models with Aggregate
Non-Linear Streaming: Is Release Timing Informative?"
"Dynamics of Product Line Sequencing"
"Demand Dynamics in the Mobile Phone