Reasearch Interests:
Quantitative Marketing:
High-Technology and Sports Markets


"The Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls,"
with Kevin Chung and Kannan Srinivasan, Marketing Science,  
Vol. 32, No. 2, March–April 2013, pp. 271–293

"Mixed Bundling in Two-Sided Markets in the Presence of Installed Base Effects," with Yong Chao Management Science, Vol 59, No.8, August 2013, pp.1904-1926                       Mathematica Code

"The Dynamic Effects of Bundling as a Product Strategy," with Vineet Kumar 
Marketing Science, Vol. 32, No. 6, November–December 2013, pp. 827–859  (Lead Article)

"Technological Tying and the Intensity of Price Competition: Empirical Analysis of the Video Game Industry" Quantitative Marketing and Economics, Vol. 12, No. 2, June 2014, pp. 127-165 (Lead Article)

Research Paper(s) in Progress:
"An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons" with Xiao Liu and Baohung Sun  

"Signaling Product Quality Through Celebrity Endorsements: The Case of Tiger Woods"

"Firms' Strategic Leverage of Unplanned Advertising" with Hui Li and Kannan Srinivasan

"A Conditional Choice Probability Estimator for Dynamic Discrete Choice Models with Aggregate Data" with Vineet Kumar  

"Funding of Innovative Products: Early Investor Preferences " with Kannan Srinivasan

(Working Topics)

"Linear vs Non-Linear Streaming: The Role of Release Timing  in Signaling Product Quality" with June Shi and Kannan Srinivasan

"Dynamics of Product Line Sequencing" with Vineet Kumar

"Demand Dynamics in the Mobile Phone Handset Market" with Vineet Kumar