Tim
Derdenger is an Associate Professor of Marketing and Strategy (with indefinite tenure)
at Carnegie Mellon’s Tepper School of Business and was the Frank and Helen Risch Faculty
Development
Professor in Business for AYs 2014-2016.
Professor Derdenger also coordinates the Technology Strategy & Product Management Track
for Tepper MBA students whose interest lead them to employment in technology firms.
Prior
to Carnegie Mellon, Tim earned
his Ph.D. in Economics from the
University of Southern California and a B.B.A. from The George
Washington
University. His research interests are divided into two areas: the
study of technology
and sports markets. Within technology, his research focuses on
platform markets with emphasis on bundling, tying and exclusive
arrangements in dynamic environments as well as empirical methodologies
to estimate dynamic demand models for technology products using
aggregate sales data. With sports markets, his
research is centered around celebrity endorsements and how to
optimize their impact on product sales. He has
publications in Journal of Marketing Research, Marketing Science, Management Science, Quantitative
Marketing and Economics, Marketing Letters, and Customer Needs and Solutions. He is also an Associate Editor for Management Science (Marketing) and a past member of the editorial review board for Marketing Science. Finally, he is an avid golfer (currently holds a +1.2 handicap) and a former four
year
collegiate golf scholarship recipient.
