Derdenger holds a Ph.D. in Economics from the
University of Southern California and a B.B.A. from The George
Washington University. His research interests are divided into two
areas: the study of technology and sports markets. Professor
Derdenger’s research focuses on the marketing and strategy
associated with a given product/product line both empirically and
theoretically. He has publications in Marketing Science, Management
Science and Quantitative Marketing and Economics.