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Tim Derdenger

Associate Professor of Marketing and Strategy  (w/o Tenure)

  
  Contact Information:
  Tepper School of Business
  Carnegie Mellon University
  5000 Forbes Avenue
  Pittsburgh, PA 15213
  Ph: 412.268.9812
  derdenge@andrew.cmu.edu

  Research Interests:
  Quantitative Marketing:
  High-Technology and Sports Markets


 








 
Tim Derdenger is an Associate Professor of Marketing and Strategy at Carnegie Mellon’s Tepper School of Business and was the Frank and Helen Risch Faculty Development Professor in Business for AYs 2014-2016. Professor Derdenger also coordinates the Technology Leadership Track for Tepper MBA students whose interest lead them to employment in technology firms.

Prior to Carnegie Mellon, Tim earned his Ph.D. in Economics from the University of Southern California and a B.B.A. from The George Washington University. His research interests are divided into two areas: the study of high-technology and sports markets. Within high-technology, his research focuses on platform markets with emphasis on bundling, tying and exclusive arrangements in dynamic environments.  With sports markets, his research is centered around celebrity endorsements and how to optimize their impact on product sales. He has publications  in Journal of Marketing Research,  Marketing Science, Management Science, Quantitative Marketing and Economics, Marketing Letters,  and Customer Needs and Solutions. He is also an Associate Editor for Management Science (Marketing) and a member of the editorial review board for Marketing Science. Finally, he is an avid golfer (currently holds a 1.0 handicap) and a former four year collegiate golf scholarship recipient.