Abhishek Shah

Abhishek Shah

Master of Information Systems Management (MISM)

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About Me

I graduated from Carnegie Mellon University with a Master's degree in Information Systems Management in December 2023.

Email
abhishekshah1998@gmail.com
Phone
+14125793034
LinkedIn
/in/abhishekshah1998
Website
https://abhishekshah.xyz

Work Experience

Student Consultant (Product Manager) at PNC Bank
Pittsburgh | August 2023 - December 2023
  • Led a cross-functional student team in the development of a Customer Engagement Score (CES) metric by analyzing customer data across transactions, product portfolio, and channel usage to measure client-bank engagement.
  • Achieved a 15% increase in identifying at-risk clients and a 20% improvement in cross-sell opportunities through A/B testing and piloting the Customer Engagement Score.
  • Streamlined project timelines, achieving a 30% reduction in time to milestones by applying Agile methodologies focusing on iterative development and continuous delivery principles, enhancing team collaboration and efficiency.
  • Conducted data mining and analysis to identify drivers of client engagement; applied clustering algorithms to differentiate between highly engaged and disengaged clients, providing insights to enhance customer relationships.
  • Assisted in integrating CES insights into marketing strategies, leading to a 10% increase in targeted client interactions.
    • Strategy and Transformation Intern at Slalom
    New York City | June 2023 - August 2023
  • Enhanced digital customer experience for a Fortune 100 client’s wireless service brand by conducting customer journey analysis, benchmarking competitors, and recommending strategic enhancements aligned with the industry’s best practices.
  • Utilized analytics to revamp the website's information architecture based on customer-centric design principles, projected to reduce customer support inquiries related to navigation by 15%.
  • Correlated customer feedback from 500+ focus group participants with data from 1,000+ JIRA tickets, leveraging Natural Language Processing techniques to expedite ticket resolution, achieving a 20% decrease in turnaround time.
  • Engaged in continuous collaboration with stakeholders to align data science efforts with business goals. Presented data-driven insights to the client’s VP-level stakeholders, facilitating informed decision-making and strategic alignment.
    • Product Manager at Bubble Insurance
    India | October 2020 - August 2022
  • Led cross-functional teams to shape the digital consumer experience (0 to 1) for Life Insurance products through customer engagement and discovery, feature prioritization, and post-launch product management; averaging 90 new policy activations monthly.
  • Generated ~20% increase in sales by recommending and executing strategic initiatives and taking ownership of the product roadmap for B2B tools (Widgets, APIs & Webhooks). Fostered partnerships with key stakeholders to comprehend pain points and future needs.
  • Enhanced conversion rates by 57% and activated 28% more leads by conducting A/B testing with Google Optimize and surveys to gather and validate product feedback for life, home, and auto insurance entry points, effectively reducing drop-off rates.
  • Achieved a CTR of 3.8% and an overall monthly increase in new visitors by 18% by researching and implementing HTML5 display ads.
  • Influenced and aligned stakeholders and diverse teams by communicating the status and progress toward product vision and road map metrics through a concise weekly email digest for leadership using ClickUp and HubSpot APIs.
    • Co-Founder and Tech Lead at KrazyFox
    India | July 2020 - November 2021
  • Co-founded KrazyFox, a multi-channel marketing network. Scaled from 0 to 50+ brand partners, 1,000+ creators, and 200+ influencers across 40 cities and 20+ campuses, with performance models including CPV, CPC & CPA.
  • Orchestrated a revenue increase of over 70% within 6 months by developing an omnichannel reporting platform to measure online marketing campaigns, helping us scale from a limited number of campaigns to hundreds of campaigns a week.
  • Boosted average collaborations per creator by 25% by transforming performance-based campaign metrics, user statistics, and channel demographics data into actionable insights to build comprehensive profiles and matches between brands and influencers.
  • Handled end-to-end campaign activities - Influencer interaction, designing, executing & analyzing the performance post-completion.
    • Intern, Information Technology at Mercedes Benz India Pvt. Ltd.
    India | December 2019 - February 2020
  • Developed Proof-of-Concept solution for the ‘Declaration of Consent’ project: a web application for documenting, storing & retrieving declarations of consent collected by the internal teams and authorized dealers of Mercedes Benz and Daimler Financial Services.

    • Education

    Master of Information Systems Management from Carnegie Mellon University, Pittsburgh, PA
    August 2022 - December 2023
    Relevant Coursework: Digital Transformation, User-Centered Research, Marketing Communications, Managing Disruptive Technologies
    Activities: CSL Innovation Fellow - Swartz Center for Entrepreneurship; Educational Program Assistant - Center for Leadership Studies
    Bachelor of Engineering in Computer Science from Savitribai Phule Pune University, Pune, India
    August 2016 - July 2020
    Relevant Coursework: Adv. Data Structures & Algorithms, System Design, Software Modelling, Project Management, Data Analytics

    Contact

    Location

    Pittsburgh, PA

    Phone

    +14125793034

    Email

    abhishekshah1998@gmail.com
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